!!NOW HIRINIG!!

July 5, 2018

by Heather Keroes

Do I have your attention?  Between the all-caps headline, exclamation points and obvious misspelling of “hiring,” I’d say this blog post is hard to miss.  I found inspiration from a number of blunders in the following job ad, printed in the Orlando Sentinel last week.  Go ahead, take a look.

While I cringed at the typos throughout and overall design, the real crime lay in its call-to-action.  Imagine you are applying for one of these positions.  You go to your computer and type in the following:

I tried it out.  It took me a minute and a half to enter the URL into my browser, oh so carefully to get it right, and my fingers are usually ablaze at the keyboard.  Admittedly, I had to hit backspace several times.  They could have saved their applicants a lot of grief with a vanity URL.

This ad may have originally been designed for online placement (a very lengthy one, at that), but even so, why the need for such a long URL? Why no consideration of its other uses?

No matter the form of communication, consider your medium.  Does your communication work across different channels?  And please (pretty please), ask someone to proofread.

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In full disclosure, Curley & Pynn represents Universal Orlando Resort.  My comments are my opinion and not meant to be a swipe at Disney (where I began my career and learned so much) or Planet Hollywood (where I enjoy eating), in any way.


Thrice the Typo

December 4, 2012

by Kim Taylor

We’re sticklers for grammar, style and punctuation at C&P.  Documents are proofread, proofread and sometimes proofread again.   With all of that attention to detail, sometimes mistakes still happen.

I imagine that’s what happened with the copywriters at Z Gallerie—they’re probably wishing their family of typos were under the cover of darkness, or maybe hiding in that layer of the earth between the crust and the core

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