Doing My Homework

December 19, 2016

By Karen Kacir

I want to be able to have an informed conversation about anything.  While I know I’m never going to be fluent in all disciplines, I’ve always wanted to know at least a little about as many things as I could.

This made interning at Curley & Pynn this semester a real treat.  While no one in PR doubts the importance of research, I could tell this team took it to the next level.  Even before I applied to the internship program, I was impressed with the firm’s emphasis on using solid research to inform strategic direction.

Interning here, I made some progress toward my goal of knowing at least a little about a lot.  Over the past three months, I’ve researched and written about subjects I never thought I’d touch, from fuel cells to financial technology.

It was always gratifying to know that the hours I dedicated to each research project didn’t disappear into thin air.  Some of what I dug up was the basis for stories slated to appear in the next issue of florida.HIGH.TECH, the Florida High Tech Corridor’s annual magazine.  Some of it went into reports used to shape decisions made at executive levels.  Regardless of what the final product looked like or where it ended up, I’ve had a lot of fun being involved in the process.

And while I’m never going to develop super-cool, Back-to-the-Future-inspired solar energy filaments, it’s good to know that — if the subject ever comes up at the dinner table — I won’t be completely lost.

Editor’s note:

We’ve had the opportunity to work with many very talented college students over the years through our internship program, and several of those interns have gone on to work with us as full-time specialists.  We would have loved for our most recent intern, Karen Kacir, to be the latest to join our team, but she has other plans for her future … a Peace Corps teaching assignment in Colombia.  Before Karen left us to make her impact on the world, she drafted one last Taking Aim post to discuss the impact our internship had on her world.  Best of luck, Karen!


For The Win

September 2, 2016

by Vianka McConville

While the ultimate measure of success in public relations is meeting and exceeding client goals, it’s nice to receive recognition from your peers as well.  I’m proud to say our team was recognized for several exciting public relations programs and projects at the recent Florida Public Relations Association Golden Image Awards Gala, giving us more trophies and plaques to decorate the halls and walls of our office.

C&P took “home the gold” (the gala was Olympics themed) with the top scores in each category for the following programs and projects:

  • The Corridor’s annual magazine as a tool to tell the story of a growing high tech region and of the pioneers who push innovation forward locally.  The magazine served to introduce media to the region, earning coverage and exceeded circulation by 1,000 copies over the previous year.
  • Promotion of The Corridor’s 20th anniversary, divided between an industry luncheon and support from Florida Trend to feature the region. These efforts recognized long-time partners and further shared The Corridor’s message beyond the 23-county region.
  • National Airlines’ launch into commercial flights through media events and outreach which exceeded objectives for media coverage by 300 percent, and was planned and implemented in only three weeks.

Additionally, we received an Award of Distinction for C&P’s For The Win digital magazine, celebrating our firm’s 30th year in the business.  The magazine achieved an impressive 49 percent email open rate and increased social media engagement on the firm’s Facebook page.

It’s an honor to be part of a team that is ready, willing and able to go above and beyond for our clients.  These awards are just a small glimpse into our work.

FPRA 1 FPRA 3 FPRA 2


Storytelling

August 5, 2016

by Vianka McConville

Inspired by the book, I, Robot, Brian Nave grew up to work and play with robots every day.  He owns Ormond Beach’s LOGICOM Logic Systems and has competed on “Battle Bots” several times.  His team controls Captain Shrederator.

Nave’s story is just one of many in the 23-county region known as the Florida High Tech Corridor.  For more than 15 years, Curley & Pynn has been digging up stories like Nave’s to showcase the people, research, innovation and pioneering work in the central part of the state that has helped support a growing tech hub.  Those stories are curated to produce award-winning content and shared through The Corridor’s annual magazine, which was recently updated with a new digital version online.

The magazine serves as a tool for partners in economic development to further demonstrate what high tech industry looks like in Florida.  Read the cover story to learn more about Nave’s fascination with robots and other stories on interesting things you may not know are happening right under your nose.

How do you share client stories?


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