February 8, 2017

by Vianka McConville

If you’re looking for whistleblowers in the era of email hacking, why not list a phone number?

The New York Times has a system to receive confidential news tips which includes messaging apps, encrypted emails and snail mail, but omits a phone number.  Unless the line was bugged, I would think a phone call would be the safest way to share confidential information.

As someone who has tried to call reporters at the Times, I assume direct phone numbers are nowhere to be found due to the volume of calls the publication receives on a daily basis.  The phone system is a fortress.  But that can be a blessing and a curse; reporters may avoid the world’s worst story ideas, but also could miss out on the next big tip.

Is it an attempt to thwart a deluge of unrelated calls or have people become too comfortable behind screens and encrypted messages to actually talk to folks?

And, Yes … There’s an App for That!

September 17, 2009

by Dionne Aiken

Neenah Paper created an iPhone App called Think Ink that allows users to create custom color palettes from photos taken.  Users can also explore the psychology and meaning behind color, and even coordinate colors with papers and order paper samples.

Weber took their recipes beyond the cookbook when they released their mobile Grilling Companion App.  Users can access recipes, a grilling timer, shopping lists, sauces, marinades and more.

These marketing approaches take products and services beyond traditional marketing.  They integrate them into the consumers’ lifestyle placing information at their finger tips.

In an ever-changing tech world it’s important to consider how people are getting information.  Watch as these shifts occur, and tailor your delivery accordingly. Consider non-traditional approaches and find new ways to reach your audience.

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