June 14, 2016

by Roger Pynn

I can remember like it was yesterday sitting in church the night of September 11, 2001.  My heart ached.

I will remember the same feeling Sunday sitting in front of a television 2,400 miles away in California where we had been for a conference.

There’s a sense of sadness that goes with all these terrible situations.  We’ve all experienced it too many times.

And yet you hear people say “I’m not going to let them win” or as our Mayor Buddy Dyer said “we’re not going to be defined by haters.”

They are so right.

Later as we flew home from Los Angeles we felt firsthand how powerful that attitude can be when our Delta flight attendant (a Downtown Orlando resident, himself) came through the cabin passing out “I Love Orlando” buttons.  It gave us something to say, something to smile about.



I’m a People Person

April 15, 2015

by Kim Taylor

I’d place a pretty hefty wager on that phrase being uttered in almost every interview we hold with potential candidates. 

I suppose it’s sort of a given in public relations, right?  Maybe that’s why we find ourselves somewhere between a giggle and a wince when we hear it.  What does being a “people person” really mean, anyway?

If you’re a people person, by definition, you’re a person who enjoys or is particularly good at interacting with others.  That doesn’t mean, however, that you’re suited for a career in PR … you could just as easily be a car salesman.

Sure, to work in our industry, dealing successfully with the public is essential.  But, more essential is your ability to build relationships with clients, media, other stakeholders, peers, and the list goes on.

Convince your potential employer that you’re a connecter, a masterful networker and a skilled relationship-builder.  I promise it’ll go further than being a “people person.”

Where’s the News?

April 2, 2013

by Kim Taylor

When I was younger, “Where’s Waldo?” was hugely popular.  I was probably a smidge older than the typical demographic, but I had every book and would spend hours thumbing through the pages looking for the red-and-white-striped character.

Save for the red and white, I felt an instant feeling of nostalgia when I opened OrlandoSentinel.com today.

I get it; ads pay the bills, but where’s the news?


Responsibility & Accountability

October 2, 2012

by Roger Pynn

This great blog post by Ken Mueller at Inkling Media struck a chord with me and I hope it does with you.  (Thanks to the always great Gini Dietrich – whose blog I love – for sharing this on Twitter.)

Nearly 30 years ago my founding business partner and I created a document we hoped would become the foundation for the culture of our little enterprise.  We called them Curley & Pynn’s Four Steps to Professional Success.  In fact, it worked quite well and over time our steps became a badge of honor … a brand statement, if you will, to tell clients what they could expect from C&P.

Some years later I added a fifth step … Accept total responsibility and be accountable for everything you do.

Our commitment to these five steps is so deep it is even printed on the back of all business cards.

When was the last time you said “I’m wrong” or confessed before your peers “I really screwed up”?  Eating crow or, perhaps even worse, burned oatmeal is really unpleasant.  The best way I know to avoid the aftertaste of a mistake is to avoid them.  Making a commitment like our fifth step is a step in the right direction.

Happy Fourth, Taking Aim!

July 11, 2012

by Kim Taylor

Maybe the fireworks will have to wait until our fifth anniversary, but today marks our fourth year blogging at Taking Aim.

When we began this journey four years ago, we hoped to enable our team as thought leaders—to give them a voice in the industry they’ve chosen for their careers. Sometimes we get off topic, but we find our way back to issues of targeted communication, social media, things that inspire us creatively, and topics vital to the success of public relations.

We’ve even been awarded by our peers with a Grand Image Award, Image Award and Judge’s Award.

And, although I’m most proud of the content our team has contributed, I’m pretty tickled by the stats, as well:

We’ve written 564 Posts and received 545 Comments. More than 41,350 eyeballs have read the pages of Taking Aim, but this was the most-read post of all time (congrats, Heather!). Most of you find our blog through Twitter and Facebook, and Taking Aim is still the No. 1 driver of traffic to our website.

Thanks to you, Mr. and Mrs. 41,350. I hope you continue to read (and comment) for years to come.

What’s in a Handshake?

November 29, 2011

by Kim Taylor

With each new encounter, I’m certain the phrase “you never get a second chance to make a first impression,”  extends far beyond the polish on your shoes or the crease in your pants.  When meeting someone for that all-important first time knowing a handshake is in the cards, how much thought do you put into the strength and confidence of that seemingly unimportant gesture?”

I’ve personally met dozens of people who – at first glance – were ready to knock me off my feet with their poise, intelligence and confidence only to be disappointed by the equivalent of a dead fish handshake.  Perhaps I’m alone in this, but it’s just one of those things that stick with me far beyond the first interaction.

Be advised, though, stronger is not always better.  This old article from CNN offers 10 Nightmarish Handshakes to Avoid, and gives a few more tips on executing an effective handshake.

So, next time you extend your hand for a shake, won’t you consider turning your wimpy grip into a firm, but not bone-crushing squeeze?

“… Involve me and I understand.”

September 21, 2010

by Dionne Aiken

A couple of weeks ago I had the pleasure of attending a Guerrilla Marketing workshop at Full Sail University by Mario Saccamango and Wagner of Beloved Experiential.

An old Chinese proverb best sums up their discussion on experiential design:

“Tell me and I forget.  Show me and I remember.  Involve me and I understand.”

Unlike traditional marketing which persuades people with ration and facts, experiential marketing takes this a step further and modifies consumer behavior through visual, emotional, mental and physical appeal.  The key is to engage them on all these levels to establish relationships and convert consumers to be brand ambassadors.  Mario and Wagner further illustrated this phenomenon with a pyramid diagram that showed the growth as each brand ambassador converted and created their own sub-groups of brand ambassadors creating a domino effect.  They also show a series of examples.

A powerful example given during their lecture was the Sony VAIO marketing campaign.  Sony VAIO wanted to take their stylish laptop to another level beyond just a piece of technology.  So they hired models wearing the latest high fashion designer clothing, sporting the trendy Sony laptops and released them on the streets of Manhattan, and in Grand Central Station to pose as live mannequins.  This attracted a lot of publicity to the point that Fashion Week eventually picked this up as an installation.

Another example a little closer to home is Beloved’s experiential marketing campaign for Barnie’s Coffee and Tea Company called “Favor Flavor.”  This five-phase guerrilla marketing campaign consisting of brand ambassadors donning mobile media units, a street tagging session and more is currently underway http://www.facebook.com/belovedexperiential#!/event.php?eid=146346258729172.  It will be interesting to see such a non-traditional marketing campaign hit the streets of Orlando.

Experiential marketing is all about connecting with your consumers by engagement that go above and beyond expectations providing intangible, memorable and most importantly personal experiences and interaction.

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