September 5, 2013
by Kim Taylor
Today is Yahoo’s lucky day. It gets to unveil its “new” logo—Marissa Mayer’s words, not mine—to an Internet of critics … design experts, even.
I’m not a designer or expert, but I do manage designers as part of my role here. I’ve been through many logo projects over the years, and I think Mayer could’ve saved herself a load of backlash if she’d just called a spade a spade. Sure, if we get hung up on semantics, a redesign is to change the design of something, and, sure, they did change the design. But, let’s be honest, on a good day, the “new” design is just a refresh.
I don’t care how poetic she waxes on her Tumblr about the 9-degree shift in the exclamation point for “whimsy,” it truly feels like she’s begging to be mocked.
So, let’s recap …
See the difference?
January 7, 2011
by Roger Pynn
Whenever a consumer marketing giant tinkers with its brand, loyalists weigh in.
Starbucks’ change to its logo has set off quite a conversation among both java fanatics and marketing folks.
I’m not particularly a fan of their coffee, so it doesn’t really matter to me. And, I don’t know what consumer research was done, but one thing is for sure … Starbucks is in the coffee business first and foremost and despite an explanation by Founder and CEO Howard Shultz that the company might broaden its retail offerings beyond your morning cup of Joe, one has to wonder whether a logo for a purveyor of coffee ought to contain the word “coffee.”
I loved this comment from a DailyFinance board on AOL:
“I wonder who suckered the Starbucks board into the new logo design. Can you imagine what that cost. When I looked at the logo I wondered if it were advertising a new brand of canned tuna. I hope Starbucks got a money back guarantee on the design concept.
Perhaps the folks at Starbucks should have consulted a few more fans … first.