Social Confusion

January 27, 2016

by Roger Pynn

As social media companies struggle to figure out a sustainable business model, this word from Fast Company that Twitter may be treating its “most valuable” users to an ad-free environment adds to the perception that media companies are wandering in search of a “promised land” rather than sticking to their knitting.

How do you explain to me, as an advertiser, that the people you say are really important are off limits to my paid messaging?  Has it struck Jack Dorsey that exposure to those eyeballs is perhaps the most important asset he can sell?

Are online giants like Twitter going the way of newspapers … chasing their tails to attract new members to their tribe and abandoning the most loyal warriors?  Newspapers long ago tossed their print subscribers to the side of the road.  Will Twitter be next?


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