Top 10 Posts from 10 Years of Blogging

July 11, 2018

by Karen Kacir

On this day 10 years ago, Curley & Pynn published its first post on this blog.

Since 2008, our industry has seen dramatic changes in the way audiences are consuming and responding to media.  Meanwhile, we’ve maintained focus on helping corporate, government and nonprofit clients communicate with all who have an interest in their success.  And we’ve kept up with the times by constantly reminding ourselves of the tried and true advice from legendary archer Howard Hill, which also inspired the name of this blog.

Thank you for tuning in to Taking Aim since the beginning and sticking with us through the years.  We sincerely appreciate the time you’ve spent indulging our urge to share tips, musings, opinions and the occasional complaint, and hope our writing has been worth reading.

In honor of Taking Aim’s 10th birthday, here’s a roundup of the blog’s 10 most-viewed posts:

  1. YouTube vs. Vimeo – The Faceoff:  In 2011, we explored the differences between two of the top streaming services.
  2. Hate to Pester? Try Humorous Reminders:  A team member detailed how using wit can inspire client respect.
  3. Deathly Journalism:  An oversight at the obituaries desk led to a glowing feature on a convicted murderer.
  4. Censorship is a Good Thing:  How fatherhood informed one team member’s views on self-censorship.
  5. Target Me, Please:  Roger received a mysterious letter and gleaned some insight into targeted communications.
  6. Cracker Jack: It’s All About the Prize:  When Cracker Jack modernized its prize, Heather stepped up to bat.
  7. The CNN School of Journalism:  Dan issued a word of caution on CNN’s citizen journalism program, iReporter.
  8. Jennifer Aniston’s Sex Tape for Smartwater:  In 2011, Smartwater and Jennifer Anniston set out to make a viral video.  They succeeded.
  9. The End of the Internet:  Roger commented on a Wall Street Journal article predicting that the internet would run out of IP addresses.
  10. Black Wednesday:  Heather observed the rise of #altwiki following the Wikipedia blackout of 2012.

Back to Basics

February 27, 2015

by Roger Pynn

After 30 years, I think I’ve seen just about everything in our business change.

But as I’ve written here before, the more things change … the more they stay the same.

And that is certainly true of the way to approach a problem.  I was reminded of that today when I’d wrestled with how to present for a client an overview of a strategy designed to get them out of a hole.

First I took an outline approach.  Then a narrative.  Then a graphic.

But in the end, what was missing was a clear statement of the problem … what we used to call the “situation analysis.”  So I wrote Situation Analysis on top of the page and described in three simple paragraphs just what we are dealing with … what the challenge is to the client organization and all of its stakeholders.

The rest becomes a piece of cake.  And it reminded me once more of our favorite quote from that legendary hunter Howard Hill, who sought out big game with just a bow and arrow.  He said:  “Unless you know your game’s feeding, sleeping and daily habits, unless you plan your hunt in great detail and follow your plan with precision, you are not hunting at all … you are just walking in the woods.”

So true.  Unless you can see and understand your target, all you do is futile.  Hence, the title of our blog.


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