April 21, 2014
by Vianka McConville
We have said it before and we will continue to say it, winning professional awards has numerous benefits for business.
As a team that practices what we preach, Curley & Pynn recently submitted projects to the Florida Public Relations Association (FPRA) annual Image Awards. We poured sweat and tears into exceeding client expectations (as is the norm around here) and were recognized by FPRA and honored with the local chapter’s highest awards.
Curley & Pynn was recognized for the rebrand of Brevard Community College (now Eastern Florida State College), the development of the Florida High Tech Corridor Council’s annual magazine, florida.HIGH.TECH 2013 and received FPRA’s highest honor for the launch event introducing Drive Electric Orlando to the community.
Winning an award is fabulous, but leveraging the win is key for any business. First and foremost, the opportunity allows C&P to further elevate our clients. Our clients depend on strategic counsel and guidance backed by years of industry knowledge and research. What better way to reward continued trust than showcasing a proud moment for the company in the community?
Companies can tout a win to reinforce local prominence, seek desirable employee candidates and showcase an aspect of regular business that may not warrant attention otherwise.
Submitting awards can be time consuming, but we are glad to have put in the time for the Image Awards and look forward to opportunities to come. We encourage you to do the same. Remember, you can’t win unless you submit.
January 31, 2014
by Vianka McConville
Awards season did not wrap up with the Grammys this past weekend. The Florida Public Relations Association (FPRA) Orlando Area Chapter wants to celebrate your achievements and success stories in PR from the past year at the annual Image Awards in April, but why should you care?
The goal in executing strategic communications plans is rarely to win awards. Well-researched plans drive results, and plans that include entering awards programs capitalize on an opportunity to keep the momentum going. Taking home the gold raises a company’s expert status as it receives third-party validation for knowledge and skill in the field, and showcases credibility for recruitment.
Image Awards highlight best practices, outstanding public relations programs and promote the development of public relations professionalism in our state. Consider submitting an FPRA Image Award. If you need further convincing, my colleague, Kerry Martin, wrote a white paper on “Winning Awards as a Winning PR Strategy” last year. Take a look.
April 19, 2012
by Dan Ward
Sure, we’re proud of the efforts our team managed that resulted in three Florida Public Relations Association (FPRA) Image Awards. It’s always nice to be recognized for good work that achieves results.
But what makes us most proud are these lines from the event program:
Serving clients is not enough. To learn, grow and eventually lead, you must also serve your community and your profession.
We’re very proud of the time and effort our own Kerry Martin and Julie Primrose devoted to a fun and successful event for FPRA.
Great work, ladies!