July 5, 2018

by Heather Keroes

Do I have your attention?  Between the all-caps headline, exclamation points and obvious misspelling of “hiring,” I’d say this blog post is hard to miss.  I found inspiration from a number of blunders in the following job ad, printed in the Orlando Sentinel last week.  Go ahead, take a look.

While I cringed at the typos throughout and overall design, the real crime lay in its call-to-action.  Imagine you are applying for one of these positions.  You go to your computer and type in the following:

I tried it out.  It took me a minute and a half to enter the URL into my browser, oh so carefully to get it right, and my fingers are usually ablaze at the keyboard.  Admittedly, I had to hit backspace several times.  They could have saved their applicants a lot of grief with a vanity URL.

This ad may have originally been designed for online placement (a very lengthy one, at that), but even so, why the need for such a long URL? Why no consideration of its other uses?

No matter the form of communication, consider your medium.  Does your communication work across different channels?  And please (pretty please), ask someone to proofread.


In full disclosure, Curley & Pynn represents Universal Orlando Resort.  My comments are my opinion and not meant to be a swipe at Disney (where I began my career and learned so much) or Planet Hollywood (where I enjoy eating), in any way.

Taking Citizen Journalism to New Heights

January 22, 2014

ktaylorby Kim Taylor

When CNN launched iReport back in 2010, PR people everywhere gasped in horror at the demise of journalism. Encouraging untrained citizens to use their smart phones to create their own “news” has always felt like a recipe for disaster.

If you thought that was bad, you probably don’t want to know about what Florida’s own St. Augustine Record has planned.

To combat the seemingly laughable volume of typos at the paper, citizens are invited to volunteer their services every day between the hours of 8 and 11 p.m.  Publisher Delinda Fogel doesn’t indicate whether they’ll be training their citizen copy editing brigade or if any special skills are required, but she’ll reward the person who catches the most errors with a lovely dinner for two.

What’s next for newspapers … deliver your own?

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