Top 10 Posts from 10 Years of Blogging

July 11, 2018

by Karen Kacir

On this day 10 years ago, Curley & Pynn published its first post on this blog.

Since 2008, our industry has seen dramatic changes in the way audiences are consuming and responding to media.  Meanwhile, we’ve maintained focus on helping corporate, government and nonprofit clients communicate with all who have an interest in their success.  And we’ve kept up with the times by constantly reminding ourselves of the tried and true advice from legendary archer Howard Hill, which also inspired the name of this blog.

Thank you for tuning in to Taking Aim since the beginning and sticking with us through the years.  We sincerely appreciate the time you’ve spent indulging our urge to share tips, musings, opinions and the occasional complaint, and hope our writing has been worth reading.

In honor of Taking Aim’s 10th birthday, here’s a roundup of the blog’s 10 most-viewed posts:

  1. YouTube vs. Vimeo – The Faceoff:  In 2011, we explored the differences between two of the top streaming services.
  2. Hate to Pester? Try Humorous Reminders:  A team member detailed how using wit can inspire client respect.
  3. Deathly Journalism:  An oversight at the obituaries desk led to a glowing feature on a convicted murderer.
  4. Censorship is a Good Thing:  How fatherhood informed one team member’s views on self-censorship.
  5. Target Me, Please:  Roger received a mysterious letter and gleaned some insight into targeted communications.
  6. Cracker Jack: It’s All About the Prize:  When Cracker Jack modernized its prize, Heather stepped up to bat.
  7. The CNN School of Journalism:  Dan issued a word of caution on CNN’s citizen journalism program, iReporter.
  8. Jennifer Aniston’s Sex Tape for Smartwater:  In 2011, Smartwater and Jennifer Anniston set out to make a viral video.  They succeeded.
  9. The End of the Internet:  Roger commented on a Wall Street Journal article predicting that the internet would run out of IP addresses.
  10. Black Wednesday:  Heather observed the rise of #altwiki following the Wikipedia blackout of 2012.

If Someone Asked You to Explain Web 2.0 Would You Have an Answer?

September 25, 2009

by Ashley Pinder

I sat yesterday morning in a room full of professionals, some from the C-suite and some with the word “coordinator” still in their title. The presenter, Dr. James Hogg from the UCF Rosen College of Hospitality, asked the audience, “How many of you know what Web 2.0 is?” Of course every hand went up, as this was a session about honing social media and networking strategies. But, when he followed with, “Okay, who would like say what it is?” The audience was motionless.

Could it be that these seemingly skilled and respected folks were in the dark on a commonly used term? These people lead board meetings, provide communications consultation to high-level executives, create corporate branding campaigns, manage hundred person teams and have credentials a mile long. But they can’t explain “Web 2.0.”?

Well, I guess I really couldn’t either. I was in that room too, and all of a sudden motionless.

The answer is easy, he explained. It’s two ‘A’ words. Anytime. Anywhere.

Web 2.0 is what the Web is right now. It’s an interactive platform where users can input something and get something else out of it. You can log on to the “Internet” and get the same thing no matter where you access it. I think I knew that, I just couldn’t put it into words.

Shareable platforms like RSS Feeds, Blogs, Wikis, and even Delicious all make up Web 2.0.

Hogg said we’ve been calling it Web 2.0, because it’s different from the original Web 1.0, which was made-up of Web sites that displayed information but didn’t allow two-way communication or interactivity. Web 1.0 had simple pages that told you something you should know, and didn’t ask you anything about you. (Kind of like talking to a narcissist.)

So now you can explain Web 2.0 too.

But beware, just when you’ve become comfortable giving an answer in a presentation about any of the above terms, a whole new slew of them will be out there to learn.


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