Top 10 Posts from 10 Years of Blogging

July 11, 2018

by Karen Kacir

On this day 10 years ago, Curley & Pynn published its first post on this blog.

Since 2008, our industry has seen dramatic changes in the way audiences are consuming and responding to media.  Meanwhile, we’ve maintained focus on helping corporate, government and nonprofit clients communicate with all who have an interest in their success.  And we’ve kept up with the times by constantly reminding ourselves of the tried and true advice from legendary archer Howard Hill, which also inspired the name of this blog.

Thank you for tuning in to Taking Aim since the beginning and sticking with us through the years.  We sincerely appreciate the time you’ve spent indulging our urge to share tips, musings, opinions and the occasional complaint, and hope our writing has been worth reading.

In honor of Taking Aim’s 10th birthday, here’s a roundup of the blog’s 10 most-viewed posts:

  1. YouTube vs. Vimeo – The Faceoff:  In 2011, we explored the differences between two of the top streaming services.
  2. Hate to Pester? Try Humorous Reminders:  A team member detailed how using wit can inspire client respect.
  3. Deathly Journalism:  An oversight at the obituaries desk led to a glowing feature on a convicted murderer.
  4. Censorship is a Good Thing:  How fatherhood informed one team member’s views on self-censorship.
  5. Target Me, Please:  Roger received a mysterious letter and gleaned some insight into targeted communications.
  6. Cracker Jack: It’s All About the Prize:  When Cracker Jack modernized its prize, Heather stepped up to bat.
  7. The CNN School of Journalism:  Dan issued a word of caution on CNN’s citizen journalism program, iReporter.
  8. Jennifer Aniston’s Sex Tape for Smartwater:  In 2011, Smartwater and Jennifer Anniston set out to make a viral video.  They succeeded.
  9. The End of the Internet:  Roger commented on a Wall Street Journal article predicting that the internet would run out of IP addresses.
  10. Black Wednesday:  Heather observed the rise of #altwiki following the Wikipedia blackout of 2012.

Too Busy to Socialize

February 25, 2015

by Kim Taylor

I’ll admit, I never thought it would happen.  I didn’t even see it coming.  And, then it hit me.  I haven’t blogged in weeks, I rarely find time to tweet during the day and I even scheduled a Facebook update a week in advance knowing what my upcoming schedule looked like.

I used to shake my head in dismay when people said they “didn’t have time for Twitter.”  I’d argue it only takes a few minutes here and there.  That’s the truth, unless you really want to contribute something valuable to keep your followers engaged and attract new ones.  When I look through the tweet stream at my last 30 tweets, I’m not exactly providing earth-shattering value.  And, no, live-tweeting the Oscars Sunday night doesn’t count.

So, what do you do when you’re too busy to “socialize”?  Am I the only one who feels a twinge of guilt for being absent on social media channels?  Or, is it natural to shelve it when “real work” takes precedence?

Happy Fourth, Taking Aim!

July 11, 2012

by Kim Taylor

Maybe the fireworks will have to wait until our fifth anniversary, but today marks our fourth year blogging at Taking Aim.

When we began this journey four years ago, we hoped to enable our team as thought leaders—to give them a voice in the industry they’ve chosen for their careers. Sometimes we get off topic, but we find our way back to issues of targeted communication, social media, things that inspire us creatively, and topics vital to the success of public relations.

We’ve even been awarded by our peers with a Grand Image Award, Image Award and Judge’s Award.

And, although I’m most proud of the content our team has contributed, I’m pretty tickled by the stats, as well:

We’ve written 564 Posts and received 545 Comments. More than 41,350 eyeballs have read the pages of Taking Aim, but this was the most-read post of all time (congrats, Heather!). Most of you find our blog through Twitter and Facebook, and Taking Aim is still the No. 1 driver of traffic to our website.

Thanks to you, Mr. and Mrs. 41,350. I hope you continue to read (and comment) for years to come.

A Leave-Behind that Won’t Get Left Behind!

August 30, 2010

by Dionne Aiken

When Curley & Pynn VP and social media enthusiast Kim Taylor approached me a few days ago to create a leave-behind for a lecture on blogging I was clueless.  We were short on two things:  time and budget.  All I knew was that it needed to be eye-catching and memorable.   We took a step back and put on our thinking caps to “see the big picture.”  We started to think through the concept of a leave-behind.  The end result needed to be something memorable that would serve as a reminder, and also a useful reference tool that consumers could walk away with and keep after the lecture.

Given the limited time and budget, I could’ve just created some fancy 8.5 x 11 handout and called it a day.  But, handouts are too commonplace and unless you’re a student or you just so happen to travel with a binder or some oversized planner, one of two things were bound to happen:

  1. The handout will get folded into tiny squares and shoved into a deep dark pocket or purse only to be found later shredded to pieces in the laundry, or
  2. The handout will get thrown into the trashcan as soon as the chance is had and when no one is looking.

We wanted people to hold onto it, not get rid of it or destroy it.  Evidently the handout was not the solution in this instance.

So what then is the ultimate leave-behind?  A business card.

After Kim and I talked this through a bit more, the solution became “clear.”  An accordion-folded business card that when folded down slipped neatly in a clear sleeve for protection.  Through the sleeve you can see the title on one side, flip it over and you can see basic contact information.  Open it up and the tips are presented as the “Who, What, Where, When, Why and Hows of blogging.”

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By taking into account consumer behavior and usability we were able to create a leave behind that won’t get left behind.

The result – good design, where form and function meet in the middle.

Click here to download your free copy of the “Who, What, Where, When, Why and Hows of blogging.”

Thou Shalt Blog

January 26, 2010

by Ashley Pinder
*We’re not a religiously affiliated company, but we believe in analyzing the communication plans of any type of organization.

Leave it to the Pope to share solid strategic communications principles with the world.

Not only did news break recently that Pope Benedict XVI is urging priests to engage in social media using blogs and other audiovisual online tools to spread the Gospel, but it seems he’s providing some resources. Several Vatican partners already manage for the Pope a clearinghouse of shareable, downloadable tools like e-cards in several languages on Pope2you. (It’s a pretty extensive Web site from the Holy Father that incorporates a number of interactive social media platforms in one place.)

The Pope wants priests to foster friendship by connecting with new audiences online, using some of these tools.

According to the AP, he said:

“Priests present in the world of digital communications should be less notable for their media savvy than for their priestly heart, their closeness to Christ.”

Priests won’t be judged on how many Twitter followers they have or views their videos get on YouTube, but by their message and what’s in their heart. Maybe he thinks if they are transparent with their purpose, the benefits of getting involved online will come.

This principle is something we tell our clients at C&P all the time. You can’t just be “in social media.” You need a good business plan, a message and an objective for engaging.


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