Effective Advertising

February 10, 2016

by Kim Stangle

We’re all too familiar with the junk that floods our Facebook timelines.  I scroll almost subconsciously past anything that resembles advertising in search of something meaningful from a friend.  And, occasionally, something pops up that breaks through the clutter and stops me in my tracks.

This time that credit goes to the Surfrider Foundation, a grassroots nonprofit organization whose mission it is to protect the world’s oceans, waves and beaches, for an effective ad showcasing how plastic is destroying our waters. 400393_10150536150633305_285777870_n

It’s a simple, but clever image and an even simpler message that hit home.  Is your advertising breaking through the clutter?


Just Couldn’t Wait

June 3, 2015

by Roger Pynn

Sometimes I wonder why advertising folks go to the effort (and cost) of some of their promotions.

When I got this bill (I won’t embarrass the advertiser because I take enough pot shots at them already), I wondered if perhaps the ad folks just wanted me to have a good laugh.

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Or did they think I would enthusiastically rip open the envelope to see what new form they had chosen to ask me to pay my annual bill?  When I finally got around to opening it a few days later, it looked the same to me.

There’s a lesson here:  paper real estate like a monthly statement can be very valuable, but as with all other consumer communication you ought to make the message matter to the receiver.


The Space Between the Ads

March 13, 2015

by Roger Pynn

We often tell clients that a modern definition of news could easily be “the stuff that fills the space between the ads” as media are more and more limited in the space they have to devote to news.  I’m growing accustomed to bottom banner ads on section fronts of our newspapers even though my first and perhaps most revered journalism professor told us “it will be a cold day in hell when you see an ad on Page One.”

But now comes CNN to prove our point.  As if those scrolling news updates weren’t annoying enough, Variety reports that the home of Wolf Blitzer and other around-the-clock newsies may be toying with ways of inserting advertiser logos in the bottom-of-the-screen scrolls.

Next up:  intravenous advertising.


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