February 10, 2016
by Kim Stangle
We’re all too familiar with the junk that floods our Facebook timelines. I scroll almost subconsciously past anything that resembles advertising in search of something meaningful from a friend. And, occasionally, something pops up that breaks through the clutter and stops me in my tracks.
This time that credit goes to the Surfrider Foundation, a grassroots nonprofit organization whose mission it is to protect the world’s oceans, waves and beaches, for an effective ad showcasing how plastic is destroying our waters.
It’s a simple, but clever image and an even simpler message that hit home. Is your advertising breaking through the clutter?
June 3, 2015
by Roger Pynn
Sometimes I wonder why advertising folks go to the effort (and cost) of some of their promotions.
When I got this bill (I won’t embarrass the advertiser because I take enough pot shots at them already), I wondered if perhaps the ad folks just wanted me to have a good laugh.
Or did they think I would enthusiastically rip open the envelope to see what new form they had chosen to ask me to pay my annual bill? When I finally got around to opening it a few days later, it looked the same to me.
There’s a lesson here: paper real estate like a monthly statement can be very valuable, but as with all other consumer communication you ought to make the message matter to the receiver.