Speaking in Acronyms

July 29, 2015

by Connie Gonzalez

In the wave of new technology, most people like to use shortcuts to text or direct message, e.g., LOL, TTYL or OMG.  This is understandable for certain reasons – if you’re running late and don’t have time to chat, if you’re tweeting, if you are a teenager and don’t want your parents to figure out what you’re saying, or if you’re just plain lazy.  I’m guilty of at least one of these.  But what about social media?  Is it OK to speak in acronyms?  I was just reading an article by Robert Lane Greene about something very similar.  Greene asks a very good question.  “When, in fact, did we start talking in acronyms, and why?”

I constantly see people use acronyms to get their message across.  The only problem with that is I can’t understand what they’re saying.  You can call me old or uncool, but I’m pretty sure I’m not the only one who’s scratching their head.  My question is:  What if companies started using corporate acronym jargon to sell their product?  Would we be able to understand what they are saying or selling?  Probably not.  No one would “like,” “share,” or “tweet” that company’s product.

Keep in mind, when taking to social media keep your message clear and concise or you’ll miss your target audience, even if you are just talking about nonsense.

 


Grammar is Everything

June 23, 2015

by Connie Gonzalez

We’ve all been to school and learned grammar.  From this learning experience, some of us take pride in the way we write.  Some … could use a little extra help.

When I began working for Curley & Pynn, I realized just how important grammar is.  And 13 years later I still feel the same way.  People do not take pride in their writing anymore and social media is no exception.  I cringe when I see misspelled words or misuse of a common word that was taught in elementary school.  Grammerly has a great page on Facebook that posts funny, but helpful, ways to teach/remind people how to properly write, post or express what they are trying to say.

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Even punctuation and phrases are a problem.  I often wonder why people don’t take the time to learn the correct usage.

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I’ve learned a lot from working at C&P.  My job consists of a variety of things, but proofreading is a main requirement.  On a daily basis, I can be tasked to proofread news releases, letters and magazines to name a few.  But it doesn’t stop there.  I take that proofreading skill into my personal life.  I wish more people could have that same learning experience.

I have definitely made my mistakes, but the good thing about mistakes is we learn from them.  I’m thankful for my learning experience as it continues to grow.


The Essence of Teamwork

August 31, 2010

by Connie Gonzalez

Teamwork is mandatory in any thriving business.  Relying on the help of others to complete a task for a client is, without a doubt, essential.  In our line of work, it takes several employees to get to the finish line of any given project.

Recently, Kim Taylor presented an idea to our graphic designer, Dionne Aiken, regarding tips on blogging.  Dionne took that idea and created a “How To” pocket guide as a take-home for an event Kim was attending.  I was asked to assist in this process by making sure this product reached its final potential.  And so I did.  The end result was a phenomenal product.

There was no budget and a turn-around time of three days, but we managed to make it work with teamwork!  The efforts one person – let alone three – can put into a project will reap the benefits far and beyond.

Everyone has a very important position, regardless of the person’s professional title.  Whether we are working on a press release, re-designing a website or handling a crisis, we all pitch in to help one another in our roles for the client.  Without teamwork, there would be no Curley & Pynn.

Teamwork is the essence of success at Curley & Pynn and I am proud to be a part of that success.


Know Your Audience

August 9, 2010

by Connie Gonzalez

We named our blog “Taking Aim” after careful discussion of what we do. There’s little question in our industry that targeted communication is the best communication.

So why is that solicitors think we will buy whatever they are selling when they come knocking at our door? Recently a group of solicitors showed up selling spa services and asked “so what kind of law firm is this?” What little chance they had at pedaling their products was lost when I answered, “We’re a public relations firm.”

As the gatekeeper in this office, solicitors constantly suggest that I ask around to see if anyone in the office would be interested in their product or service. I politely say no and send them on their merry way.

So whether you’re pushing spa deals or public relations, it’s up to you to know your audience.


First Impressions

June 2, 2010

by Connie Gonzalez

You’ve heard the saying a million times … “you never get a second chance to make a first impression.” It’s cliché and overused, but for good reason: it’s true.

A few days ago I walked into a fast food restaurant to place an order and was greeted by a girl—not just any girl—a girl with piercings in her cheeks (!). While I realize she shouldn’t have been decked out in corporate attire, it hardly seems like a lot to ask for food service people not to be covered with piercings. Like it or not, it doesn’t leave a positive first impression.

Over the years, businesses have relaxed their dress codes … in fact, we used to require women to wear stockings and closed-toe shoes, but look around, those days are all but gone.

I’m the first face you see when you come into our office. I take pride in the way I look. Not just for my own delight, but because I represent Curley & Pynn.

What impression are you making for your customers?


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