February 10, 2016
by Kim Stangle
We’re all too familiar with the junk that floods our Facebook timelines. I scroll almost subconsciously past anything that resembles advertising in search of something meaningful from a friend. And, occasionally, something pops up that breaks through the clutter and stops me in my tracks.
This time that credit goes to the Surfrider Foundation, a grassroots nonprofit organization whose mission it is to protect the world’s oceans, waves and beaches, for an effective ad showcasing how plastic is destroying our waters.
It’s a simple, but clever image and an even simpler message that hit home. Is your advertising breaking through the clutter?
June 10, 2014
by Kim Taylor
Have you heard of Zingerman’s? If you haven’t, you’re welcome. If you have, you probably already know that as a brand they just “get it.” I’d rank them alongside brands like Ben & Jerry’s and Life is Good. Cool products and a brand story that works. They know their audience and their messaging is custom-made for them.
Speaking of custom-made messaging … I couldn’t help but giggle when I saw this email:
I can’t say for sure if the demand for their Reuben Kits caused an issue with their site, or if they’re just maximizing promotion of their Father’s Day gifts. Either way, their message was clever enough to make me reconsider my own dad’s day purchase.
If you truly know your audience, messaging really can be effortless.
September 5, 2013
by Kim Taylor
Today is Yahoo’s lucky day. It gets to unveil its “new” logo—Marissa Mayer’s words, not mine—to an Internet of critics … design experts, even.
I’m not a designer or expert, but I do manage designers as part of my role here. I’ve been through many logo projects over the years, and I think Mayer could’ve saved herself a load of backlash if she’d just called a spade a spade. Sure, if we get hung up on semantics, a redesign is to change the design of something, and, sure, they did change the design. But, let’s be honest, on a good day, the “new” design is just a refresh.
I don’t care how poetic she waxes on her Tumblr about the 9-degree shift in the exclamation point for “whimsy,” it truly feels like she’s begging to be mocked.
So, let’s recap …
See the difference?
April 9, 2013
by Kim Taylor
We all know pork as “the other white meat” … the hugely successful ad campaign from the 80s still resonates today. But, not enough I guess for consumers who apparently still fumble when trying to decipher the pork chop from the butt. I’ll admit, when I’m selecting pork chops, it comes down to two things: bone or no bone.
If the National Pork Board (yes; it’s is a real thing) has its way, the pig will take a page out of the cow’s book leaving consumers with a whole new menu of choices using an already familiar nomenclature—Pork Loin Chops become Pork Porterhouse Chops and Pork Top Loin Chops become Pork New York Chops, and so on.
The Pork Board has done its research and is providing retailers with a whole range of tools to encourage success including a labeling system that takes it one step further by telling the consumer the best way to cook their particular cut of meat—another nod to the beef industry—after all, who doesn’t know the best way to cook a filet?
Only time will tell whether this naming campaign is a success, but for now there’s only one thing left to say … that’ll do pig, that’ll do.