Roll Out a Big Check

by Roger Pynn

In our business, many things have become passé, including oversized check presentations, groundbreaking ceremonies with dignitaries lined up in hard hats and armed with shovels … and most certainly, ribbon cuttings.

But wait … there’s more … more life for old standby photo opportunities … see proof below in the clip from OrlandoSentinel.com:

In their “Latest Video” section, a ribbon cutting was the online headline for a story that all public relations people know is hard to illustrate.  Technology stories are almost always static and provide little that’s visual.  But the fact that the Orlando Utilities Commission (OUC) opened a new solar energy farm and plans to build more of this renewable energy production is news.

Many in our business would have resisted the ribbon-cutting visual.  Kudos to the OUC team for realizing that it is far more about the story on the other side of the ribbon.

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