Dangers of Cut & Paste

by Roger Pynn

I always feel bad when I’m reviewing résumés and come across an applicant who self-eliminates with a stupid mistake.  I feel bad because I long ago decided it isn’t my job to teach someone to read what they write before sticking it in the mail.

Today’s example was a chap who appeared to be a pretty good fit for a job we have open (see description below if you are someone interested in joining a really good PR firm that demands excellence of itself to provide excellent service to excellent clients).  However, he sent a cover letter along with his résumé and some writing samples in which he clearly had cut and pasted a paragraph from another cover letter he’s using in his job search.

His opening paragraph was OK: I am writing to express my interest in the position of Communication Specialist with Curley & Pynn. As a communications professional with over a decade of experience reaching out to the public I know what it takes to get people talking.

But two paragraphs down things went south: I will love to be able to bring my assets to The Florida Bar Foundation as your next Marketing Coordinator and Social Media Coordinator.  I am excited about this opportunity and welcome the opportunity to discuss with you my credentials. Please contact me to arrange an interview. I look forward to meeting you and thank you for your consideration.

No … the boldface and underlines were not his, but added for emphasis.  I just wanted to make sure you saw it.  I let slide that this guy actually said, “I will love to be able to …”  Lord, this guy has a college degree!  Albeit, from an online school I’ve never heard of before.  He positions himself as a Seasoned bilingual communications professional experienced in network, cable and local news, with both English-language and Spanish-language speaking audiences.

Now … to the real reason I wrote this post.  We’re looking for good talent.  Please see below, email us or pass the word.  Extra points to those that get our name right.


It’s time to stop “working” and start getting paid to do what you love.  At Curley & Pynn – The Strategic Firm®, our award-winning team of creative thinkers is excited to offer you this opportunity.  As a communications specialist, you can do big things in an environment that will challenge you to contribute 100 percent every day, while empowering you to succeed.

Our specialists play a critical role in the implementation of communications strategies for clients from varied industries.  No two days are the same at Curley & Pynn, but there are several things you can expect to do:

  • Research, research, research.  It’s the bedrock of every communications plan.
  • Write compelling stories about our clients, their products and services for news releases, blogs, social media posts and more.
  • Publicize those stories by pitching them to news media, developing eye-catching collateral, planning and executing events, and more.
  • Brainstorm new and innovative ideas that bring our strategies to life.

What you need:

  • Bachelor’s degree in communications, marketing, public relations, journalism or a related field.
  • Overwhelming desire to grow your career.
  • Writing skills stronger than the Hulk.
  • Annoying obsession with details.
  • No fear to call a reporter, get rejected and call again.
  • Confidence to raise your hand and take responsibility for new projects.
  • Penchant for to-do lists and ability to juggle.

Ideally, you’ve had some on-the-job experience and are ready for the next step in your career.  Solid internships and a high level of maturity go a long way, too.  Experience with graphic design and digital marketing will earn you bonus points.

What we have:

  • Experienced, friendly and enthusiastic mentors who will always have your back and are invested in helping you grow.
  • Long-standing relationships with some of Florida’s most well-respected organizations, including globally recognized brands.
  • Generous benefits:  a competitive salary, health benefits, three weeks of paid vacation time, financial support for professional development activities and reimbursement for continuing education.
  • Work-hard, play-hard mentality, which often leads to cookie breaks, birthday celebrations, happy hour and more.

Interested?  Email your resume, writing samples and a meaningful cover letter to Dan Ward at dward@thestrategicfirm.com.  In your cover letter, tell us which of the Five Steps to Professional Success you have applied on the job.

One Response to Dangers of Cut & Paste

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