“Not so fast,” implies a recent Pew Research Center report, which pumps the brakes on the communications industry’s rapid migration to digital.
Despite what industry outlooks might lead us to believe about the internet as the most popular pathway to news, nearly 60 percent of Americans turn to TV most often. Online platforms, including social media, websites and mobile apps, lag behind by nearly 20 percentage points.
There’s no doubt online news is “reshaping Americans’ news habits,” as the study suggests. Put all your eggs in one basket, however, and you could fail to reach key audiences.