Time for Good News

by Kacie Escobar

It’s been almost two weeks since the tragedy in Orlando and the volume of related coverage has been overwhelming.

We initially refocused our media relations strategy, postponing news release distributions and working with reporters to table several stories in the works.  Call it an approach to avoid appearing tone deaf.  But, frankly, any other “news” just didn’t seem newsworthy in light of recent headlines.

No one can escape the sadness of stories about such events – certainly not the journalists who write them.  That’s why an email I received yesterday stood out.  An editor inquired about one of our clients.  He said the paper is desperate for uplifting news.

Although we will never forget, the email made clear that our community is beginning to overcome this difficult time.  As the healing process continues, local headlines will become a more positive reflection of The City Beautiful and PR pros are vital to advancing that transition.

It may be counterintuitive to seek publicity during this dark time, but your good news could be just what the media needs.

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