by Kim Stangle
For years, my business partners and I have been participating in an annual cohort of agencies from non-competing markets to share best practices and learn from each other. Sometimes value comes during the “formal” sessions and other times it’s just a nugget of wisdom passed on in a roundtable.
During last year’s session, the founder of a very successful Texas agency shared his ‘nugget of wisdom,’ which I’m paraphrasing as essentially, the early bird gets the worm. He went on to tell the story of at least one client his firm had won because (among other reasons, I’m sure) they were first to respond to an inquiry for service.
We saw the same result unfold last December when we quickly answered an email inquiry through our website. With little to no cost to “land” the business, we suddenly found ourselves in the middle of a new brand launch.
I’m not at all undermining reputation and expertise, but sometimes, the early bird does get the worm.