A Logo is Not a Brand

by Kim Stangle

A brand is a promise you make to your stakeholders.  It’s delivering on who you say you are as an organization, person or otherwise.  A logo is the identifiable part of that brand, but it doesn’t (or shouldn’t) have much else to do with how you operate or the promises you make.

That said it’s remarkable to me how vocal people are when companies unveil new logos.  When social networking behemoth, Instagram, introduced a new suite of logos for their products yesterday, the Internet revolted.  But, don’t you wonder exactly why they revolted?  The user experience inside the popular app only changed slightly—for the better, if you ask me.  But, still we complain.

While it’s the redesign that spawned a thousand memes, their approach was thoughtful and their execution was deliberate.  For that reason alone, I’m going to refrain from criticism.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: