Elementary, My Dear Watson

by Kim Stangle

No, not that Watson.  IBM is at it again.  Marketers, writers, business communicators, rejoice!  Now the same supercomputer that beat Ken Jennings on “Jeopardy” is going to help you analyze the tone of your written communication.

IBM’s Watson Tone Analyzer takes the text you provide and analyzes it using a scorecard approach.  The Analyzer provides insights about the tone of your text’s emotional, social and writing/style along with an explanation of which word fits with which tone.  If that weren’t enough, it’ll even suggest alternate words to help you more effectively communicate your desired message.

We probably shouldn’t need a computer to help accurately convey the tone of our messages, but IBM makes a business case for it by pointing out that marketing and PR teams could use the service to “automatically assess the tone reflected in the various marketing messages, media mentions and announcements of competitors, or their own companies to flag the ones that need special attention. “

Frankly, I’d be satisfied if the Analyzer could help me detect the sarcasm in emails from my brother.

3 Responses to Elementary, My Dear Watson

  1. Casie says:

    Nonetheless, talk of FHA loans has actually lately enhanced because of their appealing functions and less complicated
    requirements.

  2. FHA (Federal Real estate Administration) is a kind of financing there are others like USDA, VA, Fannie Mae & Freddie Mac.

  3. durl.me says:

    Yet lending institutions are exceptionally unwilling to document loans that are not overdue.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: