Who Represents Your Brand?

by Kim Stangle

When we make hiring decisions, we look for talented individuals who possess the skills necessary to serve our clients.  But beyond that, we look for candidates whose character will accurately represent our brand. 

So, I was surprised to read recently that VP of creative communications at Lilly Pulitzer didn’t do more to condemn the actions of an employee who decorated her workspace with fat-shaming drawings—which were inadvertently photographed for a NYMag.com piece on the company’s headquarters.

lilly-pulitzer-08.nocrop.w1800.h1330.2x

Jane Schoenborn told Mashable, the illustrations “were the work of one individual and were posted in her personal work area. While we are an employer that does encourage people to decorate their own space, we are a female-dominated company and these images do not reflect our values.”

“We apologize for any harm this may have caused,” Schoenborn added.

For a brand whose story revolves around sunshine and happiness, it’s hard to believe they could employ someone whose personal workspace talks of being “fat, white and hideous.”

Your employees are your brand ambassadors.  Talented or not, you can’t afford to look away if their personal message doesn’t match your brand’s.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: