by Dan Ward
It’s become a too-common occurrence … I open the iPad and see that I have Facebook alerts waiting. An old friend looking to connect? Did someone like or comment on one of my witty posts? Do I have a private message?
Nope. Just an invitation to a bridge club tournament (I don’t play bridge) in a town I’ve never visited, hosted by a group I’ve never heard of, posted by a “friend” for whom Facebook has become a default invitation mailing service.
There’s nothing wrong with using Facebook to invite friends to an event. But when using any other invitation service – evite, email, an actual typed or handwritten card – party hosts take the time to review their lists and invite people who they think may have an actual interest in attending. What is it about Facebook that makes people ignore this step and simply say, “Aw, heck, I’ll just invite everyone?”
Instead of sending invitations by shotgun blast to everyone you know, use the power of social networking to identify your targets and their interests, and put a little more time into developing more personal invitations to those who may have an interest in your cause. The targeted approach works for publicists; it may just work for your bridge club as well.