The Space Between the Ads

by Roger Pynn

We often tell clients that a modern definition of news could easily be “the stuff that fills the space between the ads” as media are more and more limited in the space they have to devote to news.  I’m growing accustomed to bottom banner ads on section fronts of our newspapers even though my first and perhaps most revered journalism professor told us “it will be a cold day in hell when you see an ad on Page One.”

But now comes CNN to prove our point.  As if those scrolling news updates weren’t annoying enough, Variety reports that the home of Wolf Blitzer and other around-the-clock newsies may be toying with ways of inserting advertiser logos in the bottom-of-the-screen scrolls.

Next up:  intravenous advertising.

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