Steve Jobs, former Apple CEO, may have died in October 2011, but that means nothing to the media.
Almost five years later, stories are still running with headlines, such as, 3 Really Surprising Things You Didn’t Know About Steve Jobs and Steve Jobs ‘went off on a rant’ about the terrible design of cars way back in 2006.
Why do I care?
I get it. He was a visionary and revered by many in the tech industry, but it must be difficult being Tim Cook, current Apple CEO, and having to compete for his position with someone who is no longer alive.
Jobs deserves to be remembered, but it’s time to move on. It’s time for Apple to take the reins, reel in the message, and put the spotlight back on Cook and the future.
A company can’t be expected to grow if it’s constantly looking at the past and the media sure has Apple pinned to the past.