Generational Decoding

by Roger Pynn

In an AdWeek interview, AT&T’s @CatherineBorda shared what she’s learned about marketing to millennials in her role as director of youth marketing.  Her Secrets to Millennial Marketing:  be transparent, authentic, immediate and versatile.

As I read the article whose subhead promised to decode how millennials use smartphones, I thought “how interesting.  At 65, those are exactly the things I demand if you’re going to market to me.”

Let’s hope all marketers are listening.

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