Is it Gold? Is it Blue? Does it Matter?

by Heather Keroes

In non-news news, while perusing Facebook last night I watched a number of friends argue over a black and white  … no, a white and gold … no, a black and blue issue.  The Internet is debating the color of this dress.  And by Internet, I mean the majority of my friends on Facebook, their friends, most blogs, Taylor Swift and actual news websites – including our local paper, the Orlando Sentinel.

I have seen the dress.  I have researched the history of the dress.  I have no idea why I have spent time doing any of this, but does this dedication of valuable time mean that this dress is news?

CNN Money posted a story about the debate.  CNN Money.  Perhaps I’m a hypocrite by writing this blog post, further feeding the frenzy.  It’s hard to say what should be categorized as news these days and what truly matters.  Instead of writing a worthier post about net neutrality, I’m still stuck on this dress.  And now, I’m taking the time to reflect.

As a public relations professional, I have had the opportunity to work with media on a wide range of stories, from theme parks to technology.  But I have always felt strongly about the value of the news I was sharing.  Unfortunately, as the dress story proves, news isn’t always about sharing valuable information, but about what draws the most attention.  In this case, the dress is click bait, and you can count me among the hooked.

One Response to Is it Gold? Is it Blue? Does it Matter?

  1. Roger Pynn says:

    Even Matt Lauer, who presides over enough broadcast foolishness every day to keep the Internet in business, took pause and noted that he and his colleagues had already twittered away three minutes of the network’s valuable inventory this morning talking about this dress. #NotNews

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