Back to Basics

by Roger Pynn

After 30 years, I think I’ve seen just about everything in our business change.

But as I’ve written here before, the more things change … the more they stay the same.

And that is certainly true of the way to approach a problem.  I was reminded of that today when I’d wrestled with how to present for a client an overview of a strategy designed to get them out of a hole.

First I took an outline approach.  Then a narrative.  Then a graphic.

But in the end, what was missing was a clear statement of the problem … what we used to call the “situation analysis.”  So I wrote Situation Analysis on top of the page and described in three simple paragraphs just what we are dealing with … what the challenge is to the client organization and all of its stakeholders.

The rest becomes a piece of cake.  And it reminded me once more of our favorite quote from that legendary hunter Howard Hill, who sought out big game with just a bow and arrow.  He said:  “Unless you know your game’s feeding, sleeping and daily habits, unless you plan your hunt in great detail and follow your plan with precision, you are not hunting at all … you are just walking in the woods.”

So true.  Unless you can see and understand your target, all you do is futile.  Hence, the title of our blog.

One Response to Back to Basics

  1. Ronald Roby says:

    Two things occurred to me as I was reading this, the first was something I have been saying for years and that is that the only thing that is constant is change! People look at me when I say that like I have lost my mind.

    The second is that if you do not know where you are going, you are going to get there! Same reaction!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: