by Kerry Martin
There is just something special about personal touches like handwritten letters. I’m a big believer that showing appreciation for something takes more than a few keystrokes and pressing send on an email. Just as I love getting cards in the mail (inside actual envelopes with actual stamps placed on them), I hope people get the same warm fuzzy feeling when picking up the card that I send to them.
But let’s be honest. If you have to send a lot of handwritten cards (personal or business), it can seem like a daunting (and hand-cramping) task.
Enter a new company called Bond (hellobond.com) that does it for you. Forbes recently profiled the company’s technology that takes a four-page handwriting sample and translates that into an accurate representation of your handwriting that a robot then scribbles onto stationery.
This isn’t like creating a font where all the letters are uniform; even today most people are savvy enough to tell when a computer-printed letter with whimsical handwriting font is masquerading as a handwritten note because there is no variation in the letters. Bond’s system is actually smart enough to add different spacing patterns and slight changes from one character to the next.
In effect, this presents an ethical debate: if the recipient of the letter or card doesn’t know that it’s not a handwritten card, do you take credit for it? Because after all, isn’t it “the thought that counts?”