Can Pinterest Find Amy Dunne?

by Kim Taylor

We’ve all seen movie trailers or celebrities on the talk show circuit promoting their latest film.  And, it’s not uncommon for a big movie to have a website totally dedicated to its characters, the soundtrack, related promotional material—anything that might incite more interest and sell tickets.

So how do you stay fresh, stand out and build buzz when reports are indicating that fewer people are going to the movies?  You have your movie’s main character create a Pinterest page.

Why a Pinterest page?  Well, Amy Dunne, the main character from the upcoming movie “Gone Girl” turns up missing in this mystery-thriller.  The main plot of the novel-turned-movie is finding her.  Her Pinterest page, then, might hold clues about who she is, what her interests are, and most importantly where she might be.

If Ben Affleck doesn’t get you to the movies for this one, maybe this extra level of creativity will.

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