With hundreds of friends connected with us on Facebook, Twitter and other social media sites, we may feel like quasi-celebrities at times. But while our status updates may spark conversations and my mother may continue to “like” every picture I post, the reality is we are still small fish swimming around in our social spheres.
For those of you who actually are celebrities, Facebook has news for you. Facebook has released Mentions, an app for actors, athletes, musicians and other influencers, so they (or, more likely, their social media teams) can more easily track and join relevant fan conversations, beyond their official Facebook pages. For example, I might attend a concert and post a photo of it on my personal Facebook page. If I mention the music artist in my post, there’s now a greater chance they may see it and use it as an opportunity to connect with me. Can you imagine the sort of impact that might have, having one of my favorite musicians single me out in that way?
According to Facebook, nearly 800 million people are connected to public figures on Facebook. When you consider that fact, Mentions has some great potential for fostering additional connections. I’m curious how this will work given privacy settings. All of my posts on Facebook are set to “private” and can only be read by friends. That said, I genuinely wouldn’t mind if Adam Levine decided to share his adoration and appreciation of me, on my Facebook page (are you listening, Adam?).