by Roger Pynn
I had a delightful lunch yesterday with one of our first employees. After marriage, she and her husband moved to Atlanta where she went on to a great corporate career (even became a client), then went on to raise two great kids and now that they are all but out the door, she’s started her own firm.
Talking about the good old days and about how much the business has changed, she stopped me and said, “No … it really hasn’t changed all that much. It’s just that a lot of people are out there selling the things of public relations instead of the relationships.”
As an independent practitioner, Pat Check’s Latitude 34° Company Communications is built on the promise of “taking your message in the right direction.” We always tell clients that first and foremost public relations is about their message, so it is nice to see one of our “alums” staying true to that philosophy.
But Pat said something else. “I think of you all the time when I’m meeting new clients because I remember when we’d go visit a prospect you always started with a conversation … getting to know them and showing that you’re really interested in them. It is still about that … relationships.”
Flattering, for sure … but Pat’s right. It hasn’t changed. For all the shiny balls of communications technology that roll around the table every day, this is still a business of, by and for relationships … and you can’t build them if you don’t get the message firmly in place from the outset.