by Kim Taylor
I generally grimace at the mere idea of praising those who make cold calls or send unsolicited emails. They’re normally far too intrusive and rarely useful. It’s no coincidence that bulk unsolicited emails were named after a rather disgusting congealed “meat” product.
Occasionally there’s an exception. So, here’s a brief anatomy lesson on one that worked:
I took the bait from Pioneer for many of the reasons outlined above. Since their pricing was lower than the service we’re currently using, I decided to trade a couple emails with the salesman and was pleased with the interaction.
What lessons can you learn from this email communication to sell your product or service?