by Kim Taylor
Have you heard of Zingerman’s? If you haven’t, you’re welcome. If you have, you probably already know that as a brand they just “get it.” I’d rank them alongside brands like Ben & Jerry’s and Life is Good. Cool products and a brand story that works. They know their audience and their messaging is custom-made for them.
Speaking of custom-made messaging … I couldn’t help but giggle when I saw this email:
I can’t say for sure if the demand for their Reuben Kits caused an issue with their site, or if they’re just maximizing promotion of their Father’s Day gifts. Either way, their message was clever enough to make me reconsider my own dad’s day purchase.
If you truly know your audience, messaging really can be effortless.