Digital Gatekeepers

by Roger Pynn

My business partner Kimberly Taylor wrote a great post yesterday about gatekeepers, the important role they play in any sophisticated business environment and why, when selling, you should take them into account as you develop a strategy.

When I received this annoying email:

How have you been?  Just checking in with you to see how business is going.  If you’re still looking to grow your company or looking for ways to acquire more customers, email or call me and I can get you taken care of with some new customer acquisition info for your industry.

Regards,

Mark (name deleted to protect the guilty)

I thought how badly we need more than a spam filter to serve the same role in a digital world.  I don’t know Mark from Adam, never asked to be on his mailing list and resent him invading my space … much less starting out with “How have you been?”

Making me use your “unsubscribe” button takes time and it makes me want to never do business with you.  What ever happened to creative selling?

One Response to Digital Gatekeepers

  1. Jim Liska says:

    This is what you get from the “numbers” game. Send enough emails and even a 1-2% response is effective…especially when there is no expense in an email. Oh the good ole days of direct mail lol.

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