by Roger Pynn
Not sure whether I loved this or hated it, but I have to admit this JetBlue ad layout (snipped from the Orlando Sentinel’s online edition) stopped me in my tracks this morning. I can’t remember ever seeing a newspaper rate card that offered to let me carve a hole in the middle of editorial space.
There’s no doubt it is eye-catching. But when I went to clip it for this post, I couldn’t remember who the advertiser was … just that it made reading my newspaper this morning difficult.