by Roger Pynn
Who wouldn’t like to be part of this list? “America’s 100 Best Corporate Citizens in 2014” compiled by Corporate Responsibility Magazine is a pretty heady company.
For public relations people it adds emphasis to what we tell clients all the time: “Want your name in the media, do good things.”
And that doesn’t necessarily mean giving away great amounts of money … although that’s always nice.
What it means is that the media will cover you, and the public will recognize you, for what you do … not because a PR person pitches a story about how nice you are. So be nice, be generous, be effective … be good at what you set out to do.
People will notice.