So #Yesterday

by Roger Pynn

When I saw this article by Matt Shaw in the Council of Public Relations Firms’ blog Voice, it struck me that the alphabet is no longer 26 letters, but rather 26 letters and a single character.

How long do you think it will be before another character takes on the hashtag?  Can that thing above the three survive?  After all, if it has become a letter, as the producers of #RichKids of Beverly Hills suggest in titling their new show to appeal to a new generation, the # has to be so #yesterday.

As if to offer the answer, now comes Birds Eye, the frozen veggie maker, offering a frozen potato in the shape of symbols stolen from the keyboard by social media.

#Lord.  #Have.  #Mercy.

One Response to So #Yesterday

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