If Your Audience Isn’t Listening, it’s Not Their Fault

dward by Dan Ward

I got a kick out of this Miami Herald blog post about Florida’s new lieutenant governor, who chided business leaders today for not paying closer attention to the speech he was giving.

Here’s a quick PR lesson for our Lt. Gov.:  If you lose your audience, it’s not their fault.

When you’re invited to make a presentation, it’s your job to connect with the audience.  Work with the organizer to identify issues that need to be addressed and questions that need to be answered. Connect what you want to say to what your audience needs and wants to hear.  If you’re speaking to a business audience, as the Lt. Gov. was, speak to their bottom lines.

If you want people to listen, give them a reason.

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