While I do possess a certain affinity for particular brands (Macys!) over others, I have never asked one to marry me. But, when some of its Twitter fans popped the question to Pizza Hut, the chain saw an opportunity. Just in time for Valentine’s Day, Pizza Hut has signed up for a profile on dating website OkCupid.
Pizza Hut is searching for “The One” and through a smart social campaign asking fans to submit their most creative proposal ideas; it will pick the fans of its dreams to receive free pizza for life.
The campaign is really clever and the profile is cute (come on, Pizza Hut lists its height as “Tall Enough” and it has a “Ph.D in Delicious”). I guess you can say they’re looking “outside the pizza box” when it comes to social media. Get it? I’m hilarious.
In all seriousness though, why box yourself into “traditional” social media? It’s easy to determine if you need a Facebook-type presence for your brand. It’s more challenging and notable to explore alternative ways to reach your audience.