by Kerry Martin
It’s a tough time to be a stock photography model.
First came news about how the woman depicted on the Healthcare.gov website was getting cyber-bullied.
Now making headlines is the controversy over three highly used stock photography models that were shown on a campaign poster for the new constitution of Egypt. Unveiled today, the poster depicts five people, three of whom appear to be Westerners. Overlooking the fact that this poster also included a misspelling of the word “Egyptians” in Arabic, the biggest irony is showing three people on a poster who clearly aren’t “all Egyptian.”
What this demonstrates for communications professionals is a need for caution when using royalty-free photography. Even though it’s a great way to visually represent your message, using stock images risks having your message discounted because it doesn’t come off as genuine. (Read: if anyone can do a simple Google image search of “business woman” that turns up the stock image, you probably shouldn’t use her photo on your “Contact Us” page.)
Tip for the day: before selecting a stock photo for your design project, see where it’s been first.