Targeting Pinterest Users In-store

jhallby Julie Hall

I went into Target last weekend to buy some Christmas wrapping paper and on my way to the seasonal section at the back of the store I noticed these signs next to a handful of products in the home décor section:

Target

The statistics have shown that Pinterest can have a major impact on website traffic referrals and online sales, but there isn’t really a clear method for driving or measuring in-store sales originating from the site.

I’d be interested to know if this tactic has boosted sales for Target, but at the very least the retailer is now able to capitalize on the feedback it receives from its Pinterest community and share that with its in-store shoppers.

Not only did the signs draw my attention to products I normally would have passed by as I was running in and out of the store, it also encouraged me to log in and follow the Target Pinterest page when I got home …  a double win for Target!

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