by Kim Taylor
As a kid, there was no better treat than Carvel—especially a Fudgie the Whale cake. If you grew up in Carvel country, you know what I’m talking about. Sadly, the Carvel in town eventually closed and there were no more ice cream cakes.
Today, I came upon an even sadder whale tale. Twitter’s iconic Fail Whale is no longer. If you were around in the first few years of Twitter, the Fail Whale often made daily appearances. The whale would appear when the site’s servers reached capacity. It was almost a badge of honor when you got the whale … like you knew you were part of something big, something that everyone was talking—er, Tweeting about.
From a brand perspective, I can see why Twitter, with all of its mega-success, would want to distance itself from something called a Fail Whale, but next thing you know, the Twitter bird is going to be replaced with a dollar sign.
Suddenly, my Save the Whales tag has taken on a totally different meaning.