by Kim Taylor
I’m not a designer or expert, but I do manage designers as part of my role here. I’ve been through many logo projects over the years, and I think Mayer could’ve saved herself a load of backlash if she’d just called a spade a spade. Sure, if we get hung up on semantics, a redesign is to change the design of something, and, sure, they did change the design. But, let’s be honest, on a good day, the “new” design is just a refresh.
I don’t care how poetic she waxes on her Tumblr about the 9-degree shift in the exclamation point for “whimsy,” it truly feels like she’s begging to be mocked.
So, let’s recap …
See the difference?