“Thank you for participating in our recent digital market research surveys.” To the best of my recollection, I had done no such thing. And yet, there I was, reading the first line of an email from OUC that said I had done so.
I read on …
“… we invite you to take part in a one-on-one market research session. The sessions will be at Reliable Plaza … on Wednesday, October 17 …”
I received this email at 2:05 p.m., Tuesday, October 16. Not much advance notice if you want me to show up the next day for an hour and a half-long research session. But wait, there’s more.
“If you are interested in participating, please click on the link below and complete the online survey. Once you have completed the online survey and are determined to be eligible, we will contact you. There is no need to call in.”
So, my invitation wasn’t really an invitation. I still needed to be vetted the day before the sessions began.
I understand the value of research and how it needs to be the driving force for communication strategies. And yes, sometimes there is an immediate need for data. However, this email, which may not have been read right away, hardly seemed the urgent sort. And at the very least, you should know who you are targeting. Don’t say that someone has participated in a recent survey if they haven’t (or at least remind us which survey we filled out, if we have!).