Storytelling

by Roger Pynn

A reminder that in the end we in public relations are storytellers came from Seth Godin the other day when he offered insight on slogans.

What’s your brand’s story? How much time do you take crafting and telling it?

Beyond what your public relations and branding team does to tell the story, how much attention do you pay to keeping the promise of your brand story?

That’s the essence of the term brand. Beyond the buzzword it has become in marketing, brand management is as much about managing your culture as it is communicating your story.

Live up to the story’s promise and you’ll become known for it. Stutter or stumble and your promise will become your curse. You have to live it every day.

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