What if You Can’t Follow the Money?

by Roger Pynn

Virtually every reporter will be admonished by an editor to “follow the money.”  And if you’re a business reporter you’d better darned well be able to find the money in any story.  So when you see a story that says “but no money is expected to change hands between the two companies, according to The New York Times,” you have to conclude that the times are changing.

Any time Facebook does something these days it makes news … not always good.  When it plans to share content with NBCUniversal on coverage of the London Olympics “it draws a headline that says Facebook, NBC reportedly going into a partnership during Olympics.” 

Do you remember when partnerships usually involved the exchange of assets?  It is indeed a strange new world.

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