Do you know what they’re saying about you?

by Kerry Martin

When a client recently asked our team for recommendations on a valuable clipping service to use, it made me realize that we sometimes take for granted the tools at our disposal for monitoring press coverage of our clients.

It is so important to find out what is being said not only in traditional media such as newspapers and TV programs, but also social media, message boards and other online sources.  Whether you pay for a paid clipping service or use Google alerts to send on mentions of clients, you should also include searches that cover the general industry, key figures and even competitors.

Funnily enough, I did glean one more helpful tip for managing the online reputation of a brand from the HBO show Veep:  check nicknames, too.  On the show, the chief of staff and press secretary have to explain to Vice President Selina Meyer that they monitor numerous nicknames for her including:  “Wicked Witch of the West Wing,” “Blunder Woman,” “Selina Meh,” and my personal favorite “Voldemeyer.”

While most of our clients aren’t national or high profile brands, it did give me pause to wonder what might be left out of our reports if we aren’t searching for mislabeled titles, secondary terms and even nicknames.

That’s just one more Google alert to add to the mix.

2 Responses to Do you know what they’re saying about you?

  1. Vianka McConville says:

    Interesting tracking tool for Twitter, http://muckrack.com/pros

  2. I am browsing on the web over 3 hours currently, having said that i certainly not found out just about any intriguing document similar to the one you have. It’s quite value ample personally. Personally, if all world wide web entrepreneurs as well as blog owners made excellent articles just like you most likely did, online is going to be much more beneficial than ever before.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: