Power to the People

We’re happy to welcome Dionne Aiken, former C&P’er and current freelancer extraordinaire, back to Taking Aim for the following guest post!

by Dionne Aiken

The pyramid of power is shifting as “we the people” are becoming more empowered and involved in causes for justice, equal rights and freedom.

With the Occupy Wall Street movement, the “99%” in NYC sparked what is now a widespread movement both nationally and internationally, drawing attention and media coverage to their voice and fight for “equal justice for all.”  Their website continues to be a source of information for passionate protesters and organizers who want to be heard by the “1%.”

Google, Wikipedia and YouTube (as well as a number of other websites) had their logos censored with a black bar to make a statement and spread awareness about the Stop Online Piracy Act (SOPA) and the detrimental effects it could have on our “freedom of speech” on the Web.  The viral campaign catapulted by their informational website & social media hooks led to more than 7 million petition signatures and consequently the house postponing the drafted bill.

“Make him famous” became a popular phrase when a video about war criminal Joseph Kony went viral. The entire campaign spilled over into Facebook and other social media sites and even took to the streets in their gurilla style “Cover the Night” event.

The Trayvon Martin case is another example of passionate individuals fighting for justice. Citizens took to the streets with “hoodie” movements and protests. This also spilled over onto Facebook and led to more than 2 million petition signatures to prosecute George Zimmerman.

These examples give “power to the people” a whole new meaning, as individuals are continuing to join the fight for equal rights and ‘justice for all’ while making their voice heard. This voice is amplified by Web and social media platforms which provide a sounding board for sharing and spreading information quickly and virally.

It is inevitable that this communications phenomenon will continue as the nature of our online arena and interactions therein continue to evolve and become more “governed by the people.”  Will your message be heard?

2 Responses to Power to the People

  1. Roger says:

    A great post, Dionne … and welcome back to Taking Aim. There’s another lesson here … that the rapid-fire world of social media often leads to altered or rewritten history. It can move so fast that fiction and fantasy become fact.

    For instance, here in the U.S. we’ve all come to know Occupy Wall Street and give it credit for the global anti establishment movement … but it actually has its roots in Spain — a group known as “indignados” or “the indignants” (http://en.wikipedia.org/wiki/2011%E2%80%932012_Spanish_protests) and, for that matter, Occupy Wall Street was spawned by a pair of people from Adbusters, a Canadian anti-consumerist publication.

    Either way, as you’ve pointed out, the toothpaste is out of the tube and there’s no putting it back.

  2. […] the powerful impact social media has had on issues across the world, do you think a campaign like UNDROPPABLE can save […]

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