by Dan Ward
Email marketers (OK, spammers) are becoming more and more sophisticated, but this one takes the cake.
Not only is it personalized, it also includes an email that I supposedly sent to the spammer, requesting that he follow up with me! It obviously is meant to reach busy people who might say, “gee, I normally wouldn’t give this guy the time of day, but apparently we’ve already talked and I asked him to follow up. He must be legit.” It also is meant to skate through spam filters, and on this point it was successful.
What made it a little less successful is the fact that “Steve Smith” sent the exact same message to my partner, Kim Taylor, suggesting that she made the exact same “follow up” request to him at the exact same time on the exact same day.
Memo to “Steve Smith at Tri-Cities Financial:” Since you have the power of putting words in my mouth, I wonder if you can guess the words I’m thinking of right now.